Clearview Energy
Challenge
Clearview Energy had a WordPress site with terrible mobile performance scores and high bounce rates on mobile devices. Pages were taking 8+ seconds to load on mobile networks, and the desktop-first design was causing usability issues on smaller screens. They were losing potential customers who found them through mobile search.
Our Process
WordPress with custom performance-optimized theme. JavaScript for lazy loading and intersection observers. Implemented responsive images with srcset for different screen sizes. Used gulp for asset optimization and minification. Mobile-first CSS with progressive enhancement for desktop.
Reviewed the product goals, user paths, and existing technical constraints.
Mapped the core workflows before changing the interface or architecture.
Built the highest-impact screens and features first so stakeholders could test early.
Connected the frontend to real data, APIs, and content systems instead of static mockups.
Checked performance, accessibility, and responsive behavior across key breakpoints.
Prepared the project for launch with clear handoff notes and maintainable code.
Conclusion
The Solution
Conducted a comprehensive performance audit and implemented aggressive optimization strategies. Lazy loaded images and videos, minified and combined assets, implemented critical CSS inlining for above-the-fold content. Rebuilt key pages with a mobile-first approach, ensuring smooth interactions on touch devices. Added service worker for offline functionality and faster repeat visits. Mobile page load time dropped from 8s to under 3s, and mobile bounce rate decreased by 35%.
- A focused implementation plan tied to the client workflow
- Reusable components and data structures that reduce future rework
- Launch-ready pages with project-specific SEO and performance checks
Frontend Engineering
Responsive Vue, Nuxt, and React interfaces built around the project goals and real user tasks.
Content and Integrations
CMS, API, analytics, and third-party integrations wired into the parts of the product that need them.
Launch Support
QA, deployment checks, and practical handoff work that keeps the site easy to maintain after release.